Advertising - Nigeria Property Centre

Posts in category "advertising"

Without boring you with dictionary definitions, estate agency is a fiduciary relationship whereby a person (referred to as ‘an estate agent’) act as an intermediary between a principal (property owner/landlord) and another party (property buyer/tenant).

Many people (including some Estate agents) have misconstrued who an estate agent is, as well as the functions/roles of an estate agent. Almost everyone, especially if you had ever attempted to rent/lease or buy/sell a property would have come across an estate agent, or someone who claims to be one.


The advent of the internet has revolutionized and enhanced human activity. One of the beneficiaries of this is the real estate industry. Prior to now, real estate experts did not have a choice on where and how to advertise their business. Same applied to prospective property buyers or those wishing to rent properties. Both sides relied on either the print or electronic media to either advertise (sell their properties) or to buy. All of that has changed.

Now, people who wants to rent out or sell a property have the opportunity of advertising their business on any of the ubiquitous websites and even free of charge. This can be done from the comfort of their home or even while on the move through any of the handheld devices such as smartphones, tablets, etc. Apart from the cost-effectiveness and convenience of the internet, another major advantage is that it blurs geographic boundaries. A real estate advert on can be seen by billions of people from all around the world within the twinkle of an eye. That is the power of the internet and social media. According to Wikipedia, about 55,930,391 Nigerians had access to internet in 2012.


    You can have your property listings on Nigeria Property Centre automatically posted to Facebook, Twitter and LinkedIn when you add a new listing or refresh an existing one. To set this up, follow the steps below.

    Copy your RSS Feed URL

    Log into Nigeria Property Centre, click on "My Profile" on the menu bar and copy your "RSS Feed URL".


    We recently wrote an article on tips for advertising property online in which pictures were pointed out to have a significant role in catching the attention of property seekers. In this post we want to show you some evidence that property advertised online with pictures gets viewed may more times than property listings without pictures.

    From our research on Nigeria Property Centre, we have found that on the average, property listings with pictures are viewed over 10 times more than those without. This simply means site visitors are attracted to these listings and are clicking to view details of the property. These figures can easily be confirmed by viewing a list of property on Nigeria Property Centre.


    With loads of properties for sale or rent on Nigeria Property Centre on any given day, it can be difficult to make sure that your property stands out. That's why we offer both homeowners and estate agents the ability to upgrade their listing to 'Featured Property' status.

    Upgrading your property listing to 'Featured Property' status means that your listing will be boosted in various ways.


    With the ever increasing number of property adverts online, it is important to take steps to ensure your adverts stand out of the crowd and get you those calls or emails that will hopefully end up in a signed contract. The way you go about putting up your advert can be the difference between yet another advert on the internet and a call or email from a potential customer.

    Before we jump into how to post an effective advert, let’s take a step back and ask the question “why are we putting up an advert in the first place?” The primary (if not only) purpose of putting up an advert of property for rent or sale is to attract people to the advert and then compel the reader to contact you.